Target showcases its fan-friendliness with an activation campaign that celebrates the Target Field experience through games, giveaways, catchy songs and in-game videos. The experience centers on the distinct sights and sounds of taking in a Twins game, and leverages Target as your sponsor for fun at the ballpark.

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ROLE: Creative Director

Design, Video and event activation: Target In-house Studio

Illustration: Sherwin Schwartzrock