With a mission to improve lives through learning, Udemy connects learners to expert instructors around the world. Udemy was ready for a brand that reflected the diverse global community of expert instructors that fuel the passions of more than 20 million students advancing their careers and personal interests.

 

In collaboration with our agency partner, a new strategy was developed that informed the design approach, the new logo and visual expression. Once handed off to the in-house team, the work evolved further and a comprehensive rebrand was implemented, from the design of the office, to the design of the site, from our new app icon and mobile experience to our communications and advertising, from our social posts to our video content. The rebrand was kicked off with a launch event complete with our founder’s story shared through a brand manifesto video and an integrated marketing campaign and Udemy's brand promise, Be Able, became the rally cry that embodies our vision.

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ROLE: Sr. Creative Director

Brand Strategy & Identity: Duncan & Channon

Hand lettering: Underware

Design, photo art direction & video: Udemy Brand Studio

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